Privacy Policy

Last updated: July 2026

1. Who We Are

Swivel UK Ltd is the data controller responsible for your personal data. We are registered in England and Wales.
Address: 1D Shelford Place, London, N16 9HS
Email: contact@swiveluk.com
Phone: 0207 100 7454

2. What Data We Collect

We collect information you provide when placing an order or contacting us: name, email address, delivery address, phone number and payment information. We also collect browsing data (pages visited, time on site) via cookies.

3. How We Use Your Data

• To process and fulfil your order
• To communicate about your order (confirmation, tracking, delivery)
• To send marketing emails (only with your consent, unsubscribe at any time)
• To improve our website and customer experience
• To comply with legal obligations

4. Legal Basis for Processing

We process your data under the following lawful bases: contract performance (to fulfil your order), legitimate interests (improving our service), and consent (marketing communications).

5. Who We Share Your Data With

We share data only with service providers necessary to fulfil your order: payment processors (Stripe, Klarna), delivery partners, and our customer service platform. We never sell your data to third parties.

6. Cookies

We use essential cookies (required for the site to function), analytics cookies (to understand how visitors use the site) and marketing cookies (to show relevant ads). You can manage your cookie preferences at any time via our cookie banner.

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data
• Object to processing for marketing
• Data portability
• Lodge a complaint with the ICO (ico.org.uk)

8. Data Retention

We retain order data for 7 years to comply with UK tax law. Marketing data is retained until you withdraw consent. You may request deletion of your account data at any time.

9. Contact Us

For any privacy-related queries or to exercise your rights, contact: contact@swiveluk.com or write to Swivel UK Ltd, 1D Shelford Place, London, N16 9HS.